Mana Coffee & Tea

Overview

Mana is a brand built around a distinctive identity and a clear vision for how it should be experienced across different touchpoints. The Agency X developed the brand book to establish a cohesive foundation for the brand’s visual and verbal communication. We translated the brand concept into a structured set of guidelines covering its identity, visual language, typography, color system, graphic elements, and key applications. Designed as a practical tool for consistent brand implementation, the brand book provides a clear framework for future creative communication while preserving the character and recognizability of Mana across every touchpoint.