Double C Vitamin Drink “Mutelu” Campaign Key Visual Development

Overview

Double C Vitamin Drink, The Agency X developed the key visual for the “Double C Mutelu” campaign, transforming the product into a culturally relevant and engaging experience for modern consumers. Inspired by Thailand’s growing interest in astrology and spiritual lifestyle trends, we crafted a bold and playful visual direction that connects the act of choosing a drink with personal fortune-telling. The campaign introduced a unique concept of selecting the “right bottle” to reveal one of 78 exclusive predictions from a well-known fortune teller, blending product interaction with entertainment and belief-driven engagement. Our execution ensured strong visual impact across all marketing channels, positioning Double C as an innovative and culturally in-tune brand while driving nationwide curiosity, participation, and product visibility.