Brand Identity, KOL management & Social Media Positioning

Overview

Juitee Desserts, we developed a distinctive brand identity and positioning that frames the shop as a playful dessert destination with a nostalgic twist. The concept blends traditional dessert cues with a modern, lighthearted design approach, creating a unique visual language that feels both familiar and fresh. We extended this direction across social media, crafting content that reinforces the brand’s personality while maintaining consistency in tone and aesthetics. To accelerate awareness, we launched a viral campaign designed around shareable, visually engaging moments that resonate with the target audience. The result is a memorable, character-driven dessert brand that stands out, drives organic reach, and connects naturally with its audience.