Always-On Creative Direction & Content Design

Overview

As part of the creative team for Kérastase Thailand, I was responsible for leading the always-on creative direction and content design to maintain a consistent, premium brand presence across digital platforms. I developed a cohesive visual system and content approach that reflects the brand’s luxury positioning while staying aligned with evolving beauty trends and consumer behavior. Through continuous design oversight and refinement, I ensured that all assets—from social media visuals to campaign adaptations—remained consistent with global brand standards while effectively resonating with the local audience. The outcome is a polished and cohesive content ecosystem that strengthens brand desirability and supports ongoing engagement.